BCOM Summary Chapter 8

CHAPTER 8: BUSINESS WRITING DESIGN

SUMMARY

In this chapter we learn how to write and design a message. We saw that process of writing includes brainstorming and prewriting, gathering information, outlining and drafting, revising, editing and proofreading.
All these steps are linked; prewriting develop the initial idea of the message; gathering information supports that idea; strategy focuses the idea on the reader and message’s purpose; outlining and drafting create an overall design the message; revising refines and clarifies the message and editing and proofreading prepare the message for transmission to the audiences.
In the chapter, we saw that the best business writing style use positive expressions, concrete language and grammatically correct sentences. Among the writing business, we have E-mail message, Memo and Letter. All have the same structure: introduction, body and close. However, there is some differences in the content. The e-mail contrary to memo and letter, are usually very short.
Memos are internal within the business and contain one topic only. The subject line of a memo is critical because it’s determine the audience’s priority and initial response; while letter can communicate request, claims, adjustments, rejections, reports, sales information, and goodwill. It’s helpful to start in some case your message with the word ‘’you’’. Before writing a message, think about the “You View”. That means that your writing is focused on the interest of readers.