BCOM Summary Chapter 7

CHAPTER 7: DISIGNING ORAL PRESENTATION

SUMMARY

In this chapter, we learn how to deliver a speech. A topic speech can be whether predetermined or select. The selection of topic is done from your skill, interest or current event. Speech can be informative, persuasive, requesting and entertaining. Before delivering a speech, you should analyze your audience in oder to customize your presentation: Find out why people will gather to hear your speech, the physical location at which speech will be delivered, and the time constraints involved. A speech should be clear, language should be personalized, grammar sentence should be adapted; you should avoid jargon and active voice.
A speech should have and introduction, a body, and an conclusion. The introduction should get the audience’s attention by something like anecdote, humor; establish your credibility; and make the connection among you, the audience and the occasion. The body of speech should describe, explain or demonstrate the main ideas through supportive secondary ideas. It should use one of these patterns: chronological, topical, spatial, cause and effect or problem and solution. The conclusion should connect main points, inspire a next step and give the sense of closure.