CHAPTER 7: DISIGNING ORAL PRESENTATION
SUMMARY
In this chapter, we learn how to deliver a speech. A topic speech can be whether predetermined or select. The selection of topic is done from your skill, interest or current event. Speech can be informative, persuasive, requesting and entertaining. Before delivering a speech, you should analyze your audience in oder to customize your presentation: Find out why people will gather to hear your speech, the physical location at which speech will be delivered, and the time constraints involved. A speech should be clear, language should be personalized, grammar sentence should be adapted; you should avoid jargon and active voice.
A speech should have and introduction, a body, and an conclusion. The introduction should get the audience’s attention by something like anecdote, humor; establish your credibility; and make the connection among you, the audience and the occasion. The body of speech should describe, explain or demonstrate the main ideas through supportive secondary ideas. It should use one of these patterns: chronological, topical, spatial, cause and effect or problem and solution. The conclusion should connect main points, inspire a next step and give the sense of closure.
Friday, March 13, 2009
BCOM Summary Chapter 8
CHAPTER 8: BUSINESS WRITING DESIGN
SUMMARY
In this chapter we learn how to write and design a message. We saw that process of writing includes brainstorming and prewriting, gathering information, outlining and drafting, revising, editing and proofreading.
All these steps are linked; prewriting develop the initial idea of the message; gathering information supports that idea; strategy focuses the idea on the reader and message’s purpose; outlining and drafting create an overall design the message; revising refines and clarifies the message and editing and proofreading prepare the message for transmission to the audiences.
In the chapter, we saw that the best business writing style use positive expressions, concrete language and grammatically correct sentences. Among the writing business, we have E-mail message, Memo and Letter. All have the same structure: introduction, body and close. However, there is some differences in the content. The e-mail contrary to memo and letter, are usually very short.
Memos are internal within the business and contain one topic only. The subject line of a memo is critical because it’s determine the audience’s priority and initial response; while letter can communicate request, claims, adjustments, rejections, reports, sales information, and goodwill. It’s helpful to start in some case your message with the word ‘’you’’. Before writing a message, think about the “You View”. That means that your writing is focused on the interest of readers.
SUMMARY
In this chapter we learn how to write and design a message. We saw that process of writing includes brainstorming and prewriting, gathering information, outlining and drafting, revising, editing and proofreading.
All these steps are linked; prewriting develop the initial idea of the message; gathering information supports that idea; strategy focuses the idea on the reader and message’s purpose; outlining and drafting create an overall design the message; revising refines and clarifies the message and editing and proofreading prepare the message for transmission to the audiences.
In the chapter, we saw that the best business writing style use positive expressions, concrete language and grammatically correct sentences. Among the writing business, we have E-mail message, Memo and Letter. All have the same structure: introduction, body and close. However, there is some differences in the content. The e-mail contrary to memo and letter, are usually very short.
Memos are internal within the business and contain one topic only. The subject line of a memo is critical because it’s determine the audience’s priority and initial response; while letter can communicate request, claims, adjustments, rejections, reports, sales information, and goodwill. It’s helpful to start in some case your message with the word ‘’you’’. Before writing a message, think about the “You View”. That means that your writing is focused on the interest of readers.
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