SUMMARY CHAP 17: CREATIVITY AND VISUAL DESIGN

ENG 93, CHAPTER 17

SUMMARY: CREATIVITY AND VISUAL DESIGN


Visual design can be defined as the process of generating and structuring messages using drawings, photos, and other graphics. Visual designs are appropriate for oral presentations, training sessions, web pages, reports, and proposals. Before choosing a visual channel, consider all the information you want to share with your audience. Matching the goal of your message with the purpose of the visual can help us to choose the bet channel to use. There are several elements to consider when developing a visual message, such as contrast, balance, rhythm, and unity. The grid approach organizes the placement of visual elements on a page within a graphic design. To avoid distraction of the audience during the presentation, focus on the audience and not on the presentation. Contrast is the varied level of difference and emphasis among symbols, shapes, colors, and tones. Balance is symmetry; rhythm refers to the positioning of the elements that allows the viewer’s eyes to gaze at certain aspects of the design before others. Unity is the use of visual elements that belong together or are similar.
Infographics can be defined as graphic images that are informational or explanatory. When designing infographics it is important to determine the size, visibility, and the placement of your visual elements. There is two type of information used in infographic: quantitive and qualitive. Quantitive infographics use numerical or statistical information in condensed visual formats such as tables, charts, and graphs. Qualitive infographics present text or narrative information in visual formats including flow charts, maps, and diagrams. By creating visual image, we need to be wary of any information that may be embellished, distorted, or misleading.