BCOM Summary Chapter 6

Businness Communication: Summary Chapter 6

Verbal communication can be defined as the use of language, symbols to deliver meaningful message. To convey our meaning to a specific audience and within a specific context, we use a particular verbal style. Words have both a denotative and connotative meaning. Speech rules are a set of oral and written speech conventions in message exchange. Individual who are members of a specific community use jargon to des cribe concepts and tool used in their particular field. If we believe we are communicating clearly but our audience still misunderstands the message goals, we may be using words, phrases, or strategies that limit or undermine our meaning.
Communication apprehension is fear or anxiety we experience when face with certain type of communication interaction. Persuasion is a process by which a communication attempts to influence another person's behavior, belief, or attitudes.

An argumen attempts to inffluence behavior, beliefs or attitudes through the use of reasons that support a claim. The process of making connection between ideas and evidence is called reasoning. We distinguish deductive reasoning and inductive reasoning. A one- side argument presents information from an issue. I can be effective with an audience that already agree with the arguments general principles. A two-side argument presente both side of an issue and can be more effective with audience that is hostile or ambivalent toward the message.