SUMMARY CHAP 17: CREATIVITY AND VISUAL DESIGN

ENG 93, CHAPTER 17

SUMMARY: CREATIVITY AND VISUAL DESIGN


Visual design can be defined as the process of generating and structuring messages using drawings, photos, and other graphics. Visual designs are appropriate for oral presentations, training sessions, web pages, reports, and proposals. Before choosing a visual channel, consider all the information you want to share with your audience. Matching the goal of your message with the purpose of the visual can help us to choose the bet channel to use. There are several elements to consider when developing a visual message, such as contrast, balance, rhythm, and unity. The grid approach organizes the placement of visual elements on a page within a graphic design. To avoid distraction of the audience during the presentation, focus on the audience and not on the presentation. Contrast is the varied level of difference and emphasis among symbols, shapes, colors, and tones. Balance is symmetry; rhythm refers to the positioning of the elements that allows the viewer’s eyes to gaze at certain aspects of the design before others. Unity is the use of visual elements that belong together or are similar.
Infographics can be defined as graphic images that are informational or explanatory. When designing infographics it is important to determine the size, visibility, and the placement of your visual elements. There is two type of information used in infographic: quantitive and qualitive. Quantitive infographics use numerical or statistical information in condensed visual formats such as tables, charts, and graphs. Qualitive infographics present text or narrative information in visual formats including flow charts, maps, and diagrams. By creating visual image, we need to be wary of any information that may be embellished, distorted, or misleading.

RECOMMENDATION'S LETTER

Mai 2nd, 2009

LINCOLN UNIVERSITY
SAN FRANCISCO, USA
401 15th Street,
Oakland, CA 94612

LETTER OF RECOMMENDATION OF JORDAN OBY WHO WANT TO BE ADMITTED IN MBA PROGRAM AT LINCOLN UNIVERSITY

To whom it may concern,

I am pleasure to support Mr. JORDAN OBY’s application for the Master of Business Administration at LINCOLN UNIVERSITY.
I was the Financial Manager of TMJR LTD in CAMEROON for five years. I am currently attending MBA in Financial Management and Investment Banking at Lincoln University. I worked with JORDAN OBY at Douala in TMJR LTD Company for two years (from 2004 to 2006) before leaving to USA.

During the two years I worked with him, Mr. JORDAN OBY showed his adaptability as his manage accounting very well. I appreciated his great sense of rigor, organization and initiative, as well as his assiduity and creativity
At the end of year 2005, he represented and defended our Company close to the Tax Administration and the success has been complete.
So, I would like to recommend him, in view of the above qualities, for the MBA in International Business in your University.

If you have any question or want additional information regarding this recommendation’s letter, feel free to contact at kmardoche@yahoo.fr or call me at 510 772 1614


Faithfully,


MARDOCHE KAPSEU KONTCHEU

RESUME

Mardoche Kontcheu Kapseu
184, 13th Street Oakland CA-94612
510 772 1614, leaoby@gmail.com

Objective

A position offering the opportunity to utilize my professional financial expertise, extensive business experience, and ability to interact with senior management and with business community.

Experience

Feb 2009, HTIR Vallejo, CA, USA
Assistant Manager
Assisting manager in the intake of US Employment Workshop program

2005–Jan 2009 TMJR LTD Douala, Cameroon

Financial Manager
§ Supervise management controls and set orientations and indicators to put in place for reporting.
§ Evaluate the company financial needs and look for the necessary support from banks plan and negotiate loans.
§ Interpreting financial and sales data, preparing forecasts, and managing budgets.

§ Review the work of two other accountant
§ Month-end close and prepare audit work papers
§ Managing tax declaration and payment

2002 - 2005 CIA - Consulting Douala, Cameroon

Chief Accountant
§ Finance and accounts assistance and advice mission.
§ Assistance coach for training seminars.
§ Analysis of the profitability of investment projects.
§ Assisting in stockholding decision making or general headquarters.


Education

2009, LINCOLN UNIVERSITY Sanfrancisco, CA
§ MBA in Financial Management and Investment Banking

2003 – 2006 UNIVERSITY OF DOUALA Douala, Cameroon
§ MBA in Management and Human Resource Management
§ Master ‘s Degree in Accounting and Finance
§ B.A. Management Sciences
§ GCE Advance Level in Letter and Philosophy.

Skills
Fluent in French, proficient in Microsoft Office (word, excel…), SAGE Management software; QuickBooks Pro; excellent presentation and communication skills.

Activities

Member of judiciary and committee of GICAM; Permanent secretary of FSEGA (Faculty of Management and Economics Sciences of University of Douala).
Good experience in teaching as a second job in my country.

BUSINESS OF CHANGE AND CONFLICT

ENGLISH 93

SUMMARY CHAPTER 14, THE BUSINESS OF CHANGE AND CONFLIT

This chapter teaches us how to manage change in the organization. Organizational change means modify the way the company conducts business and performs work tasks, which means breakdown of business as usual. Changes are peoples who facilitate the coordination of change an effort. The mains reasons organization changes are: competition, changing consumer demands, globalization, and change of management. When change happens, employees often become confused and insecure. Employees experience great distress when they perceive a communication vacuums. A communication vacuums happens when information about the change is not shared with employees. The result is often flurry of rumors on the company grapevine, growing anxiety, and even resistance. Resistance means that employees of various ranks may ignore or attempt to block the change effort. Resistance is justified by factor like fear, interruption of routine, loss of faith, trust, and personal investment, feeling that past efforts are meaningless. Change communication can reduce resistance through multidirectional message and multimedia communication.

A natural outgrowth of change is conflict. Conflict is an event expressed through communication when individuals or groups behave in ways that indicate they have incompatible position or goals. Productive and positive aspects of conflict include increased understanding of individual, enhanced innovation, heightened creativity, better ideas, improved relationships, and more useful problem solving. Conflict communication skills include active listening, verbal diplomacy, and interpersonal flexibility. There are four types of conflict: communication conflicts, social view conflicts, fundamental interest conflicts, and business conflicts. Traditional conflict strategies involve negotiation which is a give-and-take technique to achieve accord through a process of compromise or the offering of proposals and counterproposals.

Transformative communication in a conflict focuses on interaction and relationship building by reframing the terms and concepts of conflict.

BUSINESS OF CHANGE AND CONFLICT

MAP CHAPTER 14

Business Plan Steps

ENG 93
BUSINESS PLAN STEPS


1. Title page

2. Executive summary

3. Table of content

4. Business concept

5. The market

a) Total potential market
b) Target market
c) Competition analysis
d) Marketing plan

6. Management

7. Financial overview
i. Income statement forecasts
ii. Cash flow forecasts
iii. Balance sheet forecasts

8. Appendix

ENG 93, Map Chap 9

ENG 93, MAP CHAP 9, DIRECT AND INDIRECT COMMUNICATION STRATEGIES