ENG 93, Summary Chap 9

ENG 93: BUSINESS COMMUNICATION

SUMMARY CHAPTER 9: Direct and Indirect Communication Strategies

Direct and indirect strategies are both used to deliver message to the audience. Direct strategy is used when the message is likely and neutral. Indirect strategy is used when the message is negative and unpleasant. The goal of both, direct and indirect strategies is to maintain the audience’s comfort and goodwill.

The components of direct strategy are: main idea, justification and explanation detail, courtesy close. To use direct strategy to deliver message, we have to use simple and clear language, but at the same time be polite and diplomatic. Avoid being too blunt. Sometime, direct strategy is used for request for information or action, claim and positive adjustment, good news, goodwill, and social message. On some occasion, the direct strategy is used for negative messages, especially if the audience may miss the bad news otherwise or if it is not directly damaging to the audience.

However, if the message being delivered may upset the audience or if persuasion is required before the audience will accept it the indirect strategy is usually a better design choice.
For writing indirect message, we have to follow the following steps:
1. Begin by a buffer
2. Follow the buffer with the reasons for refusal
3. Deliver the bad news
4. Finish the message with a positive close

When designing indirect message, you have to:
1. Avoid apologies
2. Resist to attempt to anticipate news problem
3. Avoid to encourage further communication
4. Avoid sounding insecure
5. Avoid to blame
6. Avoid using filler.

The goals of persuasive indirect message are to get attention with a hook that interest the audience enough to keep them listening to or reading the entire message; arouse interest, which builds the audience’s sense of anticipation; arouse desire, which creates in the audience a sense of need and push for action by explaining how the audience can fulfill the need introduce in the desire stage.
We distinguish the following type of indirect message: denial, collection and social refusal.

BCOM Summary Chapter 7

CHAPTER 7: DISIGNING ORAL PRESENTATION

SUMMARY

In this chapter, we learn how to deliver a speech. A topic speech can be whether predetermined or select. The selection of topic is done from your skill, interest or current event. Speech can be informative, persuasive, requesting and entertaining. Before delivering a speech, you should analyze your audience in oder to customize your presentation: Find out why people will gather to hear your speech, the physical location at which speech will be delivered, and the time constraints involved. A speech should be clear, language should be personalized, grammar sentence should be adapted; you should avoid jargon and active voice.
A speech should have and introduction, a body, and an conclusion. The introduction should get the audience’s attention by something like anecdote, humor; establish your credibility; and make the connection among you, the audience and the occasion. The body of speech should describe, explain or demonstrate the main ideas through supportive secondary ideas. It should use one of these patterns: chronological, topical, spatial, cause and effect or problem and solution. The conclusion should connect main points, inspire a next step and give the sense of closure.

BCOM Map Chapter 7

BCOM Summary Chapter 8

CHAPTER 8: BUSINESS WRITING DESIGN

SUMMARY

In this chapter we learn how to write and design a message. We saw that process of writing includes brainstorming and prewriting, gathering information, outlining and drafting, revising, editing and proofreading.
All these steps are linked; prewriting develop the initial idea of the message; gathering information supports that idea; strategy focuses the idea on the reader and message’s purpose; outlining and drafting create an overall design the message; revising refines and clarifies the message and editing and proofreading prepare the message for transmission to the audiences.
In the chapter, we saw that the best business writing style use positive expressions, concrete language and grammatically correct sentences. Among the writing business, we have E-mail message, Memo and Letter. All have the same structure: introduction, body and close. However, there is some differences in the content. The e-mail contrary to memo and letter, are usually very short.
Memos are internal within the business and contain one topic only. The subject line of a memo is critical because it’s determine the audience’s priority and initial response; while letter can communicate request, claims, adjustments, rejections, reports, sales information, and goodwill. It’s helpful to start in some case your message with the word ‘’you’’. Before writing a message, think about the “You View”. That means that your writing is focused on the interest of readers.

BCOM Map Chapter 8

Letter of Introduction

My name is Mardoche K . KAPSEU an international student from Cameroon at Lincoln University. I have three brothers and two sisters. My father is a Manager of a company and my mother is Assistant Manager in a college. My sister, who is the oldest of our family is working in bank. The others are at University.

After my Master's degree in 2004 in Accounting in Finance in University of Douala in Cameroon, I have been recruited by a company of building and public work as Chief Accountant. Two years after, I was promoted as Financial Manager. Suddenly, I realize that I cannot able to do my new work correctly if I can't complete my training. So when I continuous to work, I went back to University and got at the end of year 2006 a MBA in Human Resource Management.

Three years after, that is to say at the end of year 2008, I realize that I cannot achieve my goals and get better salary in my country if I can't speak currently French and English and if I don't get a Graduate Degree in a foreign and develop country.My ambition after my graduation is to go back home and get a job and salary which can reflect my goals, but especially to take part at training of young people’s in order to give them opportunity to achieve their goals.

My hobbies are to watching TV and plays football.


Mardoche K. KAPSEU

BCOM Summary Chapter 6

Businness Communication: Summary Chapter 6

Verbal communication can be defined as the use of language, symbols to deliver meaningful message. To convey our meaning to a specific audience and within a specific context, we use a particular verbal style. Words have both a denotative and connotative meaning. Speech rules are a set of oral and written speech conventions in message exchange. Individual who are members of a specific community use jargon to des cribe concepts and tool used in their particular field. If we believe we are communicating clearly but our audience still misunderstands the message goals, we may be using words, phrases, or strategies that limit or undermine our meaning.
Communication apprehension is fear or anxiety we experience when face with certain type of communication interaction. Persuasion is a process by which a communication attempts to influence another person's behavior, belief, or attitudes.

An argumen attempts to inffluence behavior, beliefs or attitudes through the use of reasons that support a claim. The process of making connection between ideas and evidence is called reasoning. We distinguish deductive reasoning and inductive reasoning. A one- side argument presents information from an issue. I can be effective with an audience that already agree with the arguments general principles. A two-side argument presente both side of an issue and can be more effective with audience that is hostile or ambivalent toward the message.